There’s nothing I love more than transforming insights into ideas and making worlds of words.

Here’s a very brief history of how this came to be.

 

Where I’ve Worked

 

Senior Impact Brand Strategist
REI
June 2022 - Present

Strategy Director
B-Reel
August 2021 - June 2022

Strategy Director
The FADER / cornerstone
September 2020 - July 2021

Senior Integrated Strategist
The FADER / cornerstone
July 2018 - September 2020

Creative Strategist/Writer
The Washington Post, WP BrandStudio
November 2017 - July 2018

Senior Strategist
Freelance (including The FADER, SID LEE Los Angeles, Kin, Pace Gallery, Bond, Chobani, etc.)
October 2017 - Present

Strategist
SID LEE USA
January 2016 - September 2017

Business Analyst / Junior Strategist
SID LEE USA
January 2015 - January 2016

Specialist - Strategic Policy
Regional Municipality of Peel
August 2014 - January 2015

Summer Specialist - Strategic Planning, Policy, & Partnerships
Regional Municipality of Peel
May 2013 - August 2014

 

Where I Studied

 

Bachelor of Commerce
McGill University

Grande Ecole (Exchange) - MSc. in Management
HEC Paris

Wine & Spirits Education Trust
Level 3 Awards in Wines (Pass with Merit)

 

Who I’ve Collaborated With

 

Afterpay
Apple
adidas
Chobani
COTY
The Coca-Cola Company (Global + North America)
Ernst & Young
Facebook
L'Oréal (Carol's Daughter)
MetLife
Major League Soccer
Moët-Hennessy (LVMH)
The North Face
Pabst Blue Ribbon
Pace Gallery
Plastik Magazine
Smirnoff
Stella Artois
SID LEE Collective
Topshop/Topman

 

What I Do

 

Brand Strategy
Cultural Insights and Whitepapers
Communications Planning
Content/Editorial Strategy
Collaborations & Partnerships
Executive Communications
Research Design & Deployment
Training & Mentorship
Writing

 

Recognition

 

Muse Awards: 3x Platinum, 1x Gold
Art Director's Club: Bronze (Publication Design)
D&AD: Yellow Pencil (Branding) & Shortlist (Magazine & Newspaper Design)